Selected work.Real impact.
Brand systems, campaigns, content, websites, brand applications and live events — built for companies across fire & safety, contracting, food, logistics, real estate, fashion and more.
Case studies
View caseAzeidk
A complete marketing control centre for a contracting and electromechanical company — brand, content, campaigns, events and sales communication.
View caseAzeidk at Intersec Saudi Arabia 2025
Exhibition presence at Intersec Saudi Arabia — a brand-partner campaign, invitations and teaser video.


Websites we built
Fire-safety suppliers, a fire-pump brand, a food trading house, a freight company and our own group — designed, written and built by RX.



LinkedIn profiles we built
From chairman to specialist — profiles we created, wrote, designed and manage, arranged by management level.
View caseAzeidk Official Event — Hyatt Regency Riyadh
Azeidk’s official event at Hyatt Regency Riyadh — integrated fire-protection and MEP solutions, presented to engineers, consultants and partners.
View caseHoodSafer Technical Seminar — Jeddah
A technical seminar on kitchen-hood fire suppression — invitations, filming and the product-test reel.
View caseAzeidk at Intersec Saudi Arabia 2024
Booth B33-3 at Intersec Saudi Arabia 2024 — exclusive-agency announcements, teasers and a client dinner.
View caseIntersec Dubai — 2025 & 2026
Two editions of Intersec Dubai — partner booths for Azeidk and the Saudi Pavilion for Max and Falcon Power Global.
View caseContext Plus × Azeidk — The Biggest Shipment
Announcing the largest shipment of Context Plus fire-alarm systems to arrive at Azeidk’s warehouses in Saudi Arabia.
View caseAzeidk Product Campaigns
Cinematic key visuals and catalogue posts for fire extinguishers, sprinklers, valves, cables, pumps and suppression systems.
View caseFalcon Power Global
From launch identity to FPG — brand building and launch content for a Saudi fire-fighting and safety-equipment supplier.
View caseFalcon Fire
A bold identity and a cinematic social campaign for a Dubai fire-fighting and fire-alarm solutions company — from business cards to trucks to the feed.
View caseElomdaa
Thirty years of food trading, brought to life on social — content, campaigns and reels for a Saudi food importer.
View caseMix Nuts
From the grand opening in Riyadh to delivery-app campaigns and cinematic reels — the full content engine for a premium nuts and gifting brand.
View caseAlraghad
A bold red identity, a company profile and a daily social campaign for a road, sea and air freight company.
View caseGCS
Turning a new fire-safety brand into a credible market entry — identity, launch and sales tools.
View caseYAMA Engineering Systems
Four years as the marketing team of a Cairo fire-fighting company — identity, company profile, Bristol product campaigns, exhibitions and monthly content.
View caseSafeCo Group
Expanding SafeCo’s presence beyond the logo — brand collateral, signage, campaigns, presentations and a brand film.
View caseEgyptian Maritime Services
A legacy in motion, reframed with clarity — identity, profile and digital presence for a maritime services company.
View caseAlshardi
A fashion brand that feels elegant from first sight — identity, campaigns, brand applications and reels.
View caseCreativity Key
Full branding and digital campaigns for a Saudi digital media company.
View caseOX Conditioning
Social media design and Facebook campaigns for an air-conditioning startup.
View caseGranada
Social media design that presents every property with professionalism and trust.
View caseRecap
Three years inside a real estate marketing company — its brand, its sales academy and the launches it ran for Egypt’s leading developers.
View caseFuture Creator
A modern brand identity and shop sign for a Saudi car-accessories startup.
View caseEvabella
Scroll-stopping product visuals and social campaigns for a skincare and personal-care brand.
View caseGhusson
A fresh, bilingual identity for a fruit and vegetable brand — from tote bags to packaging.
View caseCareer Advising Service
A premium badge logo and launch campaign for an online career-consulting service.
View caseNile Cement
An industrial brand that finally looks as solid as its products — identity, stationery and 350+ social designs for an Egyptian precast manufacturer.
View caseMore Clients
A selection of identities and campaigns from RX’s wider portfolio — engineering, healthcare, retail and community causes.

Elomdaa
An Arabic-first website for a food trading house with 30 years in the market: a product catalogue for nuts, coffee, spices and grains, a wholesale-supply path for…

Alraghad Transport
A bold, conversion-led website for a UAE freight company: sea, air and land services, shipment requests, shipment tracking, a blog and a full Arabic version.

Falcon Power Global
A product-led website for a Saudi fire-safety supplier: product ranges, the brands it represents, downloadable catalogs and a news section, written to earn the…

Falcon Fire
A clean corporate website for a Dubai fire-protection trader: solutions, product categories, a downloadable catalog and a request-a-quote flow on every page.

IYDEX Group
The digital home of IYDEX Group, a multi-sector business platform. Sectors, services, projects and careers presented in a bold editorial style, in Arabic and English.

Azeidk
The corporate website of Azeidk with separate Saudi and Egyptian sites: products, services, projects, a media centre, a blog and downloadable company documents.

Azeidk Group
A group gateway that sends every visitor to the right country and language — Saudi Arabia or Egypt, Arabic or English — with WhatsApp and an AI assistant built in.

3PUMP
A product website for a fire-pump brand: complete pump packages, UL/FM and non-UL solutions, applications and technical downloads.

Ahmed Shehata
Founder & Managing Director, Azeidk Group.

Ahmed Zeid
Chief Executive Officer, Azeidk Group.

Ghazi Al-Qahtani
Chairman, Azeidk Group.

Hossam Sayed
Regional Marketing Director, Azeidk Group.

Mohamed Rabie
Regional Engineering & Technical Director, Azeidk Group.

Mubarak Elshabrawiy
Business Development Manager, Azeidk Group.

Elsayed Elkhaliji
Accounts Manager, Azeidk Group.

Mahmoud Shabrawy
Purchasing Manager, Azeidk Group.

Mohamed Mohsen
Senior Sales & Operations Coordinator, Azeidk Group.

Ahmed Hussien
Senior Sales Executive, Azeidk Group.

Nada Aljabri
Client Relations Specialist, Azeidk Group.

Ayla Sultan
HR & Admin Professional, Azeidk Group.

Ghazal Ayaz
Human Resources Specialist, Azeidk Group.
In motion.
Brand films, product launches, campaign reels and event coverage — 50+ films on one page.
Watch all filmsBrands we’ve
worked with.
International fire-safety, security and technology brands represented or distributed by our clients — launched and promoted in the market by RX through Azeidk and the Falcon group, from exclusive agencies to global names.






























Developers whose projects were marketed by Recap, the real estate sales and marketing company where our team produced the property campaigns, launch creatives and sales materials.








































