Case study · Intersec Dubai · 2025 & 2026
The world’s biggest
safety show. Twice.
Intersec in Dubai is the largest safety, security and fire-protection exhibition in the region. RX built the campaigns for two editions at the Dubai World Trade Centre — for Azeidk and its partner brands, and for Max and Falcon Power Global in the Saudi Pavilion.
Join us at
Intersec Dubai.
14–16 January 2025, Dubai World Trade Centre. Azeidk invited its clients to meet the partners it represents — Context Plus, HoodSafer and SafeGuard — with a clean, light campaign that stood apart from the dark, technical visuals of the category.
Proudly represented.
Every partner.
Every hall.
12–14 January 2026. Each partner got its own key visual with its exact location — SafeGuard in Hall 5, Booth D35; Context Plus in Hall 4, Stand F39; Luyuan in Hall 6, Stand 9 — so visitors knew exactly where to go.
For Max and Falcon Power Global, which holds the agency for the Max brands in Saudi Arabia, RX produced the Saudi Pavilion campaign at SR-137, launching the MaxiPact safety footwear and MaxGlove ranges with cinematic product visuals.
Find us in Dubai.
Built for the big screen.
Where safety leaders meet.
Product-led key visuals for the Saudi Pavilion stand SR-137, where Max took part with Falcon Power Global, its agent in Saudi Arabia — MaxiPact safety shoes and MaxGlove protective gloves.
International stage,
local partners.
Every visual carried the hall and booth number — content that actually brought visitors to the stand.
Cinematic product visuals that made safety equipment look premium.
Azeidk and Max presented with the same quality on the same stage.
Related
reading.
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