Case study · Corporate event · July 2025
One afternoon.
The whole ecosystem.
On 15 July 2025, Azeidk brought engineers, consultants, contractors and partners together at Hyatt Regency Riyadh under one theme: Integrated Solutions in Fire Protection & MEP Systems. RX built the event identity and the full campaign around it — from the first invitation to the countdown and the on-site materials.
What guests came for.
The theme
Integrated Solutions in Fire Protection & MEP Systems — one clear promise that framed every piece of communication.
The partners
Official sponsors Context Plus and American Fire Control, with strategic partners FIREX, HoodSafer, Falcon Gold, FireWorld and Hikvision.
The programme
Live demonstrations of the latest fire-protection and alarm systems, integrated solutions for fire networks and electromechanical works, a panel with engineers and specialists — and a dinner with raffle prizes.
Arabic and English.
One system.
Bilingual invitations carried the date, time, venue, sponsors and partners — with a QR code that took guests straight to registration and the location pin.
One day to go.
A countdown series built on a glowing Saudi map turned the event into a moment people waited for.
The banner.
An event that sold
the whole portfolio.
Azeidk presented as the integrator behind fire protection and MEP — not a single-product supplier.
Every sponsor and partner brand visible across invitations, countdown and on-site materials.
QR-led invitations that made confirming attendance a two-tap job.
