Case study · 3 years · Egypt
Three years.
Two audiences.
One brand.
Recap markets real estate projects for leading Egyptian developers and trains the sales teams who sell them. For three years RX worked from inside Recap: we built its visual presence, ran the social pages, marketed its real estate sales academy, generated leads for its services, and produced the launch creatives for the developers Recap represented — more than 150 real estate companies.
A marketing company
has to market
itself first.
Recap sells two things to two different audiences: property to buyers, on behalf of developers, and training to the sales people who sell that property. Each needed its own message — and both had to look like the same confident company.
So we built one system: the Recap navy and orange, a framed layout for every course and campaign, and property creatives polished enough to stand next to Emaar, Palm Hills and Hyde Park.
Brand, academy,
leads and launches.
Brand & collateral
Logo applications, stationery, covers and the visual system across every channel.
Sales academy
Campaigns for five certificate courses: real estate sales, sales management, lead generation, customer experience, and commercial & investment real estate.
Lead generation
A digital-marketing series that sold Recap’s own services: qualified leads, lower cost per lead, presence in search.
Property launches
Launch creatives, a magazine and campaigns for developers — Golden Tower, Ready to Move and more.
Social media
Planned monthly content for Recap’s pages throughout the three years.
150+ developers
Creatives for the projects of more than 150 real estate companies that worked with Recap.
Courses that
fill seats.
Registration campaigns for Recap’s certificate courses — one framed template, five courses, dozens of variations to keep the feed fresh.
Selling Recap’s
own services.
A digital-marketing series for Recap’s lead-generation services — more qualified leads, lower cost per lead, and a presence where buyers search.
Be seen.
Selling a tower
before it rises.
Launch creatives for Golden Tower in the New Capital — commercial, administrative and clinic spaces from 53 m², presented in renders that sell the destination.
One campaign,
many developers.
A multi-developer campaign for ready-to-move units with Palm Hills, Emaar, Arabia Holding, Hyde Park and more.
Every property,
polished.
Developers whose projects were marketed by Recap, the real estate sales and marketing company where our team produced the property campaigns, launch creatives and sales materials.
Three years,
one voice.
One identity serving the academy and the real estate business.
Course campaigns that kept registrations coming for five certificates.
Property creatives for 150+ real estate companies.
