Case study · Beauty & personal care
Skincare that
looks the part.
Evabella makes foam cleansers, whitening roll-ons, body splashes, body lotion and hydration creams. In beauty, the product photo is the shop window — so RX built a premium visual world around every bottle and jar, and turned it into a feed that sells.
Great formulas.
Flat visuals.
Evabella’s products were strong — alcohol-free, paraben-free, made for sensitive skin — but they were shown as plain pack shots on generic backgrounds, side by side with much bigger brands.
The brand needed visuals with the polish of an international beauty label, and a social presence that explains each product’s benefit in one glance.
Product first.
Feeling second.
Clean cutouts
Every SKU cleaned, retouched and cut out in high resolution — ready for ads, marketplaces and print.
3D key visuals
A set of hero scenes — podiums, arches, light and colour matched to each product’s scent and shade.
Social campaigns
Benefit-led series per category: cleanser, deodorant, splash, lotion and cream, in Arabic and English.
One system
A consistent logo position, contact strip and type style, so every post is recognisably Evabella.
Every product,
a stage of its own.
Benefits you
see at a glance.
Category campaigns that explain one benefit per post — fresh all day, gentle on sensitive skin, deep hydration — in a soft, feminine palette.
Clean, sharp,
ready anywhere.
High-resolution product images for e-commerce, marketplaces and ads.
A premium
beauty presence.
Product visuals that hold their own next to international beauty brands.
Each post sells one product benefit, quickly and clearly.
A full library of cut-outs and key visuals for ads, stores and marketplaces.
