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Case study · Product launch · Context Plus

The biggest shipment.
One clear message.

Context Plus is a British fire-alarm manufacturer, and Azeidk is its partner in Saudi Arabia. When the largest Context Plus shipment arrived at Azeidk’s warehouses, RX turned a logistics milestone into a sales campaign: availability, scale and trust, told in premium product visuals.

Launch campaignProduct key visualsDistribution storytellingSocial mediaBranch & showroom promotion
ClientAzeidk for General Contracting & Electromechanical Works
IndustryFire-alarm systems distribution
MarketSaudi Arabia
ScopeProduct launch campaign
Context Plus × Azeidk — The Biggest Shipment — Context Plus biggest shipment campaign
The story

From the truck
to the project.

01

Arrival

Trucks, warehouses and full pallets — the scale of the shipment shown, not just told.

02

Availability

Control panels, detectors, call points, bells and sounders ready in Azeidk branches across the Kingdom.

03

Partnership

Azeidk and Context Plus presented side by side as the partnership behind the stock.

The arrival

Scale you can see.

Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Product key visuals

Every product,
a hero.

Control panels, smoke and heat detectors, bells and call points — each one shot and composed as a premium product poster.

Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Context Plus — work by RX Designer
Outcome

Stock that sells
itself.

Trust

A global brand made local — with real stock behind every post.

Demand

Contractors knew exactly what was available, and where.

Premium

Product imagery that looks like the brand it represents.

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