Case study · Brand expansion
Beyond
the logo.
SafeCo Group already had its name and its business. RX expanded the system around it — identity applications, brand collateral, signage, campaigns, presentations and video — so the brand felt complete wherever it appeared.
Real, visible
touchpoints.
How the brand
presents itself.
A client presentation deck used in meetings, pitches and proposals.
Short intros,
strong first impression.
Motion intros for SafeCo’s channels and presentations.
Every system,
explained.
A products film walking through SafeCo’s engineering, security and safety systems.
SafeCo in motion.
A brand film introducing SafeCo’s systems and capabilities.
A more complete
brand image.
Across social media, presentations and real-world touchpoints.
A deck and brand system the team uses in every client meeting.
A film that explains SafeCo in under two minutes.
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reading.
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