Case study · Technical seminar · February 2024
Explaining a system
in a room full of experts.
Commercial kitchens are one of the highest fire risks in any building. On 19 February 2024, Azeidk invited engineers, consultants and restaurant operators to the Iridium Hotel in Jeddah for an evening dedicated to kitchen-hood fire suppression — with HoodSafer, the system Azeidk represents. RX produced the invitations, filmed the evening and turned it into content.
An invitation for every audience.
Arabic invitations with a clear programme: reception and networking, the HoodSafer technical session, then gifts and dinner. A co-branded version was produced for Falcon Power’s guests.
The system,
tested on camera.
Short vertical films from the seminar and a live kitchen-hood suppression test — the proof buyers want to see.
Technical, human
and on record.
A complex safety system explained to the people who specify and buy it.
One evening turned into a film, reels and posts for months of use.
Co-branded invitations extended the reach to partner companies’ clients.
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reading.
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