Distributormarketing.
Distributor and product launch marketing for agents of international brands. For agents and distributors: we launch the brands you represent, market their products and give your sales team everything it needs to sell them. When a company becomes the exclusive agent or distributor of an international brand, it needs to introduce that brand to a new market fast — with a launch campaign, product content, catalogues, price lists, data sheets, dealer announcements and exhibition content built under your brand and the partner's guidelines.
When the agency
is signed but
nobody knows it.
Signing an exclusive agency is the start, not the finish. The market has to learn who the brand is, that you now represent it, and why your team is the one to buy from. These are the problems we are usually asked to fix.
The manufacturer is established abroad, but local buyers, consultants and dealers have never heard of it, and the launch material from the factory was not written for this market.
Every post and brochure shows the manufacturer's logo, so buyers know the product but not that they should call you to buy it.
Products are listed by supplier rather than by what the buyer needs, prices are fixed inside the design, and every change means starting the file again.
The lines are technical and the range is wide, and new reps go to meetings with a supplier PDF instead of a clear kit that matches the way customers buy.
Their brand.
Your market.
When a company becomes the exclusive agent or distributor of an international brand, it needs to introduce that brand to a new market fast. We build the launch campaign, product posts and reels, price lists and product catalogues, data-sheet layouts, dealer and partner announcements and exhibition content — under your brand and the partner's guidelines.
Campaigns that announce a new agency or distribution partnership and introduce the brand, its products and your role to the local market.
- You receive
- Launch campaign plan and key visuals
- Announcement posts and teasers
Catalogues organised around how your customers choose products, and price lists designed so they can be updated without rebuilding the whole document.
- You receive
- Product catalogue
- Updatable price list
Product photos, cut-outs and key visuals that present imported products consistently across posts, catalogues and presentations.
- You receive
- Product key visuals
- Cut-outs for catalogues and posts
Data sheets and brochures laid out in your brand and the partner's, with the technical information kept exactly as the manufacturer issued it.
- You receive
- Data-sheet template
- Product brochures
Announcements for new dealers, sub-distributors, branches, shipments and partnerships, so customers know where to buy and who to call.
- You receive
- Dealer and partner announcement set
- Where-to-buy content
Booth graphics, screens and posts that present several brands on one stand while making clear that your company is the local agent.
- You receive
- Co-branded booth graphics
- Exhibition posts and teasers
Product images, banners and listing visuals prepared to each platform's format, so the brands you represent look the same online as they do in your catalogue.
- You receive
- Listing images and banners
- Product image set
Presentations, product summaries and ready messages that help your sales team explain the range and answer the questions customers ask most.
- You receive
- Product sales presentation
- Product summaries and key messages
What you
receive.
What lands in your hands depends on the brands you represent and the scope we agree, but a complete distributor launch usually includes:
- A launch plan for the brand and your role as its agent
- Launch campaign key visuals, posts and teasers
- Product catalogue and an updatable price list
- Data sheets and brochures in your brand and the partner's
- Product photography, cut-outs and key visuals
- Dealer, shipment and partner announcements
- Sales kit and presentations for your product team
- Final files for screen and production, organised and named
From idea
to impact.
We review the brands you represent, the partner's guidelines and materials, your product range and the buyers, dealers and consultants you sell to.
We define how the partner's brand and your company appear together, the launch message and the products to lead with, and agree the plan with you.
We produce the launch campaign, product visuals, catalogues, data sheets and sales kit, prepared so they can go through the partner's approval where it has one.
Ongoing product posts, new-arrival and dealer announcements, exhibition content and updated price lists as the range and the market change.
Brands we
launched.
Announcing the largest shipment of Context Plus fire-alarm systems to arrive at Azeidk's warehouses in Saudi Arabia.
Cinematic key visuals and catalogue posts for fire extinguishers, sprinklers, valves, cables, pumps and suppression systems.
Booth B33-3 at Intersec Saudi Arabia 2024 — exclusive-agency announcements, teasers and a client dinner.
Exhibition presence at Intersec Saudi Arabia — a brand-partner campaign, invitations and teaser video.
Two editions of Intersec Dubai — partner booths for Azeidk and the Saudi Pavilion for Max and Falcon Power Global.
Four years as the marketing team of a Cairo fire-fighting company — identity, company profile, Bristol product campaigns, exhibitions and monthly content.
Where this
work matters.
Agency launches, product campaigns and catalogues for firefighting, fire alarm and safety-equipment distributors.
Security, CCTV & TechnologyLaunch campaigns, product posts and solution sheets for distributors of CCTV, access control and IT products.
Contracting, MEP & BuildingProduct marketing for contractors that also supply the brands they install.
Industrial, Cement & Building MaterialsTechnical catalogues and data sheets for suppliers of pumps, cables and building materials.
HVAC, Water & EnergyProduct and offer campaigns for agents of air-conditioning, water and energy brands.
Food, FMCG & RetailTrade catalogues and product visuals for food importers and wholesalers.
Built for
the region.
The Context Plus shipment launch with Azeidk, Azeidk's product campaigns and its exclusive-agency announcements at Intersec Saudi Arabia in Riyadh.
Partner booth announcements and product key visuals for Azeidk across two editions of Intersec Dubai.
Bristol product campaigns for YAMA Engineering Systems in Cairo, and Azeidk product campaigns that ran in Saudi Arabia and Egypt.
Clients in Qatar include professional firms such as Al Mashoura Law. Projects run remotely, with kickoff calls, shared plans and regular reviews.
Pick your
engagement.
Project
A defined scope with a clear start and finish — a brand identity, a rebrand, a company profile or a set of brand applications.
Monthly
Your outsourced marketing team: the brand applied every month across content, design, social media and campaigns.
Partnership
A full growth partnership — brand, digital, performance, production and sales enablement under one direction.
Good
questions.
Can’t find your answer? Message us on WhatsApp — we usually reply the same day.
Who is this service for?+
Exclusive agents, authorised distributors and importers that represent international brands, and contractors that also supply the products they install. It suits companies launching a newly signed brand as well as those that need ongoing product marketing for brands they already carry.
Can you work within the manufacturer's brand guidelines?+
Yes. We build every piece under your brand and the partner's guidelines, and prepare the artwork so it can go through the partner's approval process where it has one, while making sure your company is clearly presented as the local agent.
Do you change the technical information in data sheets?+
No. We design the layout, structure and branding, but the technical values come from the manufacturer's documents and you approve every sheet before it is released.
Can our price lists be updated without redesigning the catalogue?+
Yes. We can design the catalogue and the price list as separate, linked documents, so prices can change without rebuilding the product pages. We agree the format with you in the proposal.
Can you market several brands we represent at the same time?+
Yes. Our work for Azeidk covers product campaigns across fire extinguishers, sprinklers, valves, cables, pumps and suppression systems, and exclusive-agency announcements for several partner brands at Intersec Saudi Arabia.
Who owns the files?+
You do. At handover you receive the final and source files and the rights to them. The partner's own logos, trademarks and supplied product materials remain subject to the partner's terms.
How do we start?+
Book a 45-minute business diagnosis session to talk through the brands you represent with our team, or send us your project brief. After a short discovery call we send a proposal and timeline, and most projects kick off within a week of approval.
Does the market know you now represent the brand?
Bring the brand you represent, its guidelines and the products you want to lead with. In 45 minutes we will look at how you introduce it to your market and agree clear next steps.
- 45 minutes, one-to-one on Zoom
- Clear next steps for your brand, marketing, website or LinkedIn
- Full refund if you cancel at least 48 hours before
Read before
you decide.
Becoming the exclusive agent of an international brand is only the start. This is the order to work in, from Ministry of Commerce registration to the exhibition debut, so the launch is credible from the first post.
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Read InsightWorking Within a Manufacturer's Brand Guidelines as a DistributorManufacturers publish strict rules on logo pairing, wording, social accounts, domains and vehicles. Here is how a distributor builds one compliant co-branded system, with an approval route, that still grows its own name.
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