Case study · Brand identity
Built to
move.
Alraghad is a transportation and logistics company offering road transport, sea freight and air freight. RX created its identity and company profile — a brand designed to look strong on a container, a truck and a presentation screen.
Reliability you
can see.
Logistics is a promise: on time, intact, accounted for. We built Alraghad on a confident bilingual wordmark and a flowing mark that suggests movement, set in a deep, unmistakable red that stands out in any port or highway.
The mark.
On the road,
at the port.
Identity, story,
then a daily voice.
Identity & fleet
The bilingual wordmark and red flowing mark, applied to trucks, containers and social covers.
Company profile
A 28-page profile that explains every service line, from road transport to customs clearance.
Launch campaign
An introduction series for the UAE, Egypt and the GCC — services, routes and the promise behind every shipment.
Always-on content
Daily campaign visuals plus practical shipping guides that position Alraghad as the expert, not just the carrier.
Every shipment
matters.
The bilingual launch series that introduced Alraghad’s road, sea and air services, customs clearance and warehousing.
Red line,
every route.
A cinematic campaign where Alraghad red marks the route — gates, bridges, containers and compasses that say: we know the way.
Content that
makes them the expert.
A guide series on the documents every UAE shipment needs — commercial invoice, packing list, certificate of origin, bill of lading — plus golden tips for safer, cheaper shipping.
A 28-page story of
reliability.
A complete company profile — story, leadership message, vision and mission, values, and every service line from road transport to customs clearance.
A logistics brand
that stands out.
A red identity built to be recognised on the road, at sea and in the air.
A profile and guide series that turn services into a clear, persuasive story.
A daily campaign that keeps Alraghad visible across the UAE, Egypt and the GCC.
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