Case study · Four years to Oct 2023 · Cairo
Four years.
One fire-fighting
brand.
For four years, from YAMA’s start until October 2023, RX was YAMA’s marketing team. We built the identity, wrote and designed the company profile and client presentations, and ran YAMA’s Facebook, Instagram and LinkedIn every month — product campaigns as Bristol’s authorised distributor in Egypt, fire-pump rooms, site work, training, exhibitions, free-inspection offers and hiring.
A serious engineering
company needed to
look the part.
YAMA supplies, installs and maintains fire-fighting systems — fire pumps, cabinets, hose reels, sprinklers, alarms and suppression — for projects across Cairo. Clients are consultants, contractors and facility managers who judge a supplier by how credible it looks before they ever call.
So the work was never one campaign. For four years we kept every touchpoint consistent: the stationery a quotation is printed on, the profile sent to a consultant, the presentation shown in a meeting, and the posts that kept YAMA visible every week.
Identity, documents,
then a weekly voice.
Identity & stationery
Logo applications, business cards for the whole team, letterheads, forms, stamps, helmets, uniforms and signage.
Company profile
A 38-page profile: about, mission and vision, values, every product line, services, industries, projects, clients and partners.
Client presentations
Presentation decks for meetings with consultants and contractors — updated through October 2023.
Monthly social media
Planned content for Facebook, Instagram and LinkedIn: products, projects, offers, awareness and occasions.
Bristol campaigns
As Bristol’s authorised distributor, a running series for fire pumps, cabinets, hose reels and certifications.
Exhibitions, training & ads
Exhibition and training coverage, hiring posts, a yearly ad plan and Google Ads keyword research.
Built to be printed,
worn and trusted.
38 pages that
open doors.
The YAMA company profile — mission, values, every product line, services, industries and the projects behind them.
The deck for
the meeting room.
The client presentation, last updated in October 2023 — who YAMA is, the Bristol partnership, the full product range and maintenance services.
Authorised distributor —
and it shows.
A running product series for Bristol fire-fighting equipment in Egypt: UL-listed fire pumps, split-case and end-suction sets, cabinets, hose reels and certifications.
Inside the
pump room.
A 2023 series on fire-pump settings and pump rooms — explaining the sequence of operation to engineers and facility managers.
On the stand
with Bristol.
A free inspection
that books meetings.
Free technical-inspection offers inside Greater Cairo, awareness posts, a hiring campaign and the October 2023 “crucial information” series.
Present on the
days that matter.
Hijri New Year, Eid al-Adha and the anniversary of the 6th of October — on brand, every time.
Products in
motion.
The Bristol product film for YAMA’s pages and screens, and a Ramadan greeting film.
Four years,
one standard.
One system across stationery, uniforms, signage, profile and presentations.
Weekly content on Facebook, Instagram and LinkedIn for four years, until October 2023.
Bristol’s products presented in Egypt with the credibility of an authorised distributor.
Related
reading.
Urban inflation is easing, but monthly prices still jump, interest rates have just risen and part of your budget moves with the dollar. A three-layer method and a quarterly re-forecast routine for Egyptian companies planning 2027.
Read InsightEgyptian Government Tenders: How to Build the Technical OfferUnder Law 182 of 2018 the financial envelope is opened only for technically accepted bids. Here is what the technical envelope must contain, and how to lay it out so a committee can verify it quickly.
Read InsightB2B Brand Positioning That Engineers and Procurement BelieveTechnical buyers are paid to doubt you. How to build a position that survives an engineer's review and a procurement file: one claim, translated for each decision-maker, backed by proof they can check.
Read