Brand identity& positioning.
RX Designer is a branding agency for companies in Saudi Arabia and the Gulf. Positioning, naming direction, logos and complete visual systems that make a company look established from day one. We start with the business — what you sell, who decides, who you compete with — and turn it into a brand that is clear, consistent and ready for every touchpoint.
When the brand
looks smaller
than the company.
Buyers judge a company long before the first meeting: on the logo, the profile, the website and the way the team describes what it does. These are the problems we are usually asked to fix.
The projects, the team and the clients are bigger than the logo and the profile suggest, so new buyers underestimate you before they have read a word.
Social posts, the company profile, the website and the signage were made by different suppliers at different times. Nothing feels like one company.
The English logo came first and the Arabic was fitted in later, so the two versions never sit comfortably together on a sign, a truck or a document.
The sales team, the website and the proposals describe the company in different words, or in the same words as every competitor.
Eight parts.
One brand.
We start with the business — what you sell, who decides, who you compete with — and turn it into a brand that is clear, consistent and ready for every touchpoint: from the logo and colour system to company profiles, presentations and guidelines your team can actually use.
We study the business, the market, the competitors and the people who make the buying decision, then define what the brand stands for, who it is for and how it should sound.
- You receive
- Positioning and key messages
- Tone of voice
A logo and identity built for the way the brand is actually used: small on a phone, large on a façade, in Arabic and in English.
- You receive
- Master logo and lockups
- Arabic and English versions
A colour palette and a pairing of Arabic and Latin typefaces with clear rules, so every designer and supplier produces the same brand.
- You receive
- Colour palette
- Type system and hierarchy
A practical guide your team and suppliers can actually use, with real examples rather than theory.
- You receive
- Brand guidelines document
- Do and don't examples
Profiles that explain a wide scope in a structure clients understand quickly, for sales meetings, tenders and pre-qualification.
- You receive
- Company profile
- Arabic and English editions
Templates and key presentations so every proposal and meeting looks like the same established company.
- You receive
- Presentation template
- Key decks
Business cards, letterheads, email signatures and the everyday documents your team sends.
- You receive
- Stationery set
- Email signature
For established companies that need to modernise without losing the recognition they have built: an evolution, not a restart.
- You receive
- Before-and-after direction
- Roll-out plan
What you
receive.
What lands in your hands depends on the scope we agree, but a complete identity project usually includes:
- Positioning, key messages and tone of voice
- Master logo with Arabic and English lockups
- Colour palette and Arabic and Latin type system
- Brand guidelines your team and suppliers can follow
- Company profile in the languages you sell in
- Presentation and social media templates
- Stationery and email signature
- Final files for screen and production, organised and named
From idea
to impact.
We talk to the people who run the business, review your market, competitors and existing materials, and agree who the brand must convince.
We define the positioning, the key messages and the personality of the brand, and agree the direction with you before any design starts.
We design the identity system, test it on real touchpoints and roll it out to the materials you need first.
Guidelines, templates and ongoing design support, so the brand stays consistent as new posts, documents and signs are produced.
Brands we
built.
From launch identity to FPG — brand building and launch content for a Saudi fire-fighting and safety-equipment supplier.
A bold identity and a cinematic social campaign for a Dubai fire-fighting and fire-alarm solutions company — from business cards to trucks to the feed.
A bold red identity, a company profile and a daily social campaign for a road, sea and air freight company.
Turning a new fire-safety brand into a credible market entry — identity, launch and sales tools.
A legacy in motion, reframed with clarity — identity, profile and digital presence for a maritime services company.
An industrial brand that finally looks as solid as its products — identity, stationery and 350+ social designs for an Egyptian precast manufacturer.
Where this
work matters.
Distributor and agency brand building for firefighting, fire alarm and safety-equipment companies.
Contracting, MEP & BuildingCompany profiles and pre-qualification decks that present a wide scope clearly.
Industrial, Cement & Building MaterialsIndustrial identities and technical catalogues for factories and suppliers.
Logistics, Maritime & TransportIdentities that work on trucks, containers, profiles and email.
Real Estate & DevelopmentProject and development branding, brochures and sales kits.
Startups, Media & Professional ServicesLaunch branding packages for founders and professional-service firms.
Built for
the region.
Identity and launch work for fire-safety and technology brands, including Falcon Power Global and GCS.
Falcon Fire in Dubai, from business cards to trucks, and Alraghad's logistics identity.
Rebrands and identity systems for established companies such as Egyptian Maritime Services and Nile Cement.
Clients in Qatar include professional firms such as Al Mashoura Law. Projects run remotely, with kickoff calls, shared plans and regular reviews.
Pick your
engagement.
Project
A defined scope with a clear start and finish — a brand identity, a rebrand, a company profile or a set of brand applications.
Monthly
Your outsourced marketing team: the brand applied every month across content, design, social media and campaigns.
Partnership
A full growth partnership — brand, digital, performance, production and sales enablement under one direction.
Good
questions.
Can’t find your answer? Message us on WhatsApp — we usually reply the same day.
What does a brand identity project include?+
It depends on where you are starting from. A complete project usually covers positioning and key messages, the logo and visual identity, colour and typography, brand guidelines and the first applications you need, such as stationery, a company profile and social media templates. We agree the exact scope in the proposal.
Do you design bilingual Arabic and English identities?+
Yes. We design logos and visual systems where the Arabic and English versions are planned together, and we write bilingual content that fits the market and the audience you are speaking to.
Should we rebrand or refresh?+
If the brand is recognised and the business has not changed direction, a refresh usually protects that recognition while modernising how it looks. A full rebrand makes sense when the name, the positioning or the market has changed. We help you decide during the Understand stage.
Can you also design our company profile and presentations?+
Yes. Company profiles, pitch decks and presentation templates are part of this service, so every document your team sends looks like the same company.
Can you roll the brand out to signage, vehicles and uniforms?+
Yes, through our Brand Applications & Signage service. We design the applications, prepare production-ready files and supervise trusted fabrication partners, so what goes live matches what was approved.
Do we own the final files?+
Yes. At handover you receive the final and source files of the approved identity, organised and named, together with the rights to use them, so your team and any supplier can work with the brand without depending on us.
Do you work with companies outside Saudi Arabia?+
Yes. We work with brands across Saudi Arabia, Egypt, the UAE and Qatar, and our process is built for remote collaboration: kickoff calls, shared plans and regular reviews.
How do we start?+
Book a 45-minute business diagnosis session to talk through your brand with our team, or send us your project brief. After a short discovery call we send a proposal with a timeline set for your project, and most projects kick off within a week of approval.
Does your brand look as established as your business?
Bring your logo, your profile and the question that matters most. In 45 minutes we will look at how your brand is seen today and agree clear next steps.
- 45 minutes, one-to-one on Zoom
- Clear next steps for your brand, marketing, website or LinkedIn
- Full refund if you cancel at least 48 hours before
Read before
you decide.
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ReadOften
paired with.
From business cards to building façades, fleets and packaging — we design how your brand lives in the physical world.
Explore 03 / ServiceSocial Media & ContentAlways-on content, social management and bilingual copy that keep your brand visible, active and credible.
Explore 07 / ServiceWebsites & Digital ExperienceCorporate websites and landing pages that look credible, explain clearly and turn visits into inquiries.
Explore