Case study · Social media & campaigns
Thirty years
of good taste.
Elomdaa Almotamyez Trading (العمدة المتميز للتجارة) imports and distributes food across Saudi Arabia — nuts and seeds, roasted products, coffee, rice and grains, pulses, spices and dried fruits — with three decades of experience behind it. RX manages how the brand shows up online.
A trusted name
that needed a voice.
After thirty years in the trade, Elomdaa had the products, the quality and the customers. What it needed was a modern, appetising presence that spoke to both wholesale buyers and families — and a campaign worthy of its 30th anniversary.
Products that look
as good as they taste.
The anniversary.
A milestone campaign celebrating three decades of Elomdaa.
Thirty years, in motion.
The 30th-anniversary brand film — produced for social, screens and the trade.
Every category,
in motion.
Motion reels for each Elomdaa category — spices, nuts, coffee, pulses, grains and dried fruit — with branch locations built in.
Everything you need,
in one place.
A walk through Elomdaa’s stores — the range, the displays and the experience that keeps customers coming back.
Inside Elomdaa.
The shop floor,
on the feed.
Real photography from Elomdaa’s stores — nuts, spices, sweets and groceries — turned into a recognisable series that brings people through the door.
Grand opening.
Teasers, the opening announcement and in-store content for Elomdaa’s new branch in Al Jamaa, Jeddah — plus the offers that launched it.
Every category,
its own voice.
Spices, coffee
and nuts — served fresh.
A complete product-post system for Elomdaa’s range: essential and aromatic spices, seeds, Arabic and Arabica coffee, and raw nuts — each product photographed, named in Arabic and laid out in one consistent template for the feed and the catalogue.
Occasions that keep
the brand close.
A heritage brand,
fresh on the feed.
Consistent product visuals that make every category look premium.
A 30th-anniversary campaign that celebrated the brand’s history.
A steady content rhythm across posts and reels.
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