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Case study · Intersec Saudi Arabia · October 2024

Exclusive agent.
Seven brands. One booth.

From 1 to 3 October 2024, Azeidk Group exhibited at Intersec Saudi Arabia in the Riyadh International Convention & Exhibition Center — at booth B33-3, next to its partner Context Plus at C36-4. RX built a campaign that announced Azeidk as the exclusive agent in Saudi Arabia and Egypt for each brand it represents, and closed the show with a client dinner.

Exhibition campaignExclusive-agency announcementsTeaser videosLarge-format screensClient dinner invitationsSocial coverage
ClientAzeidk for General Contracting & Electromechanical Works
IndustrySafety & security exhibition
MarketRiyadh, Saudi Arabia
ScopeExhibition campaign & client dinner
Azeidk at Intersec Saudi Arabia 2024 — Azeidk at Intersec Saudi Arabia 2024
Exclusive-agency series

One brand at a time.

A large-format series for screens and social — each brand Azeidk represents announced on its own, inside one Intersec visual system.

Azeidk — work by RX Designer
Azeidk — work by RX Designer
Teasers

Stay tuned.

Vertical and horizontal teasers that counted down to the opening day.

Stay tuned for Azeidk at Intersec
One day to go
The dinner

An evening for clients.

A private client dinner at Holiday Inn Al Qasr, Riyadh, on 2 October 2024 — invitations designed in Arabic and produced for print and WhatsApp.

Azeidk — work by RX Designer
Azeidk — work by RX Designer
Azeidk — work by RX Designer
Outcome

Seven partners,
one strong presence.

Clear agency story

Every partner brand linked to Azeidk as its exclusive agent in Saudi Arabia and Egypt.

Screens that stop people

Large-format visuals designed for the booth and the feed.

Relationships

A client dinner that turned visitors into conversations.

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