Case study · Brand identity & launch
A brand forged
for fire safety.
Falcon Power Global supplies fire-fighting, fire-alarm and safety equipment across Saudi Arabia — with branches in Jeddah, Madinah and Khamis Mushait and a warehouse in Riyadh, representing names such as Avenger, AFC, Falcon Gold, Potter, Simplex, Edwards, ANSUL, Victaulic and SFFECO. RX has built the brand since its launch — and through its evolution into FPG.
Young company.
Serious category.
Founded in 2023 by a team with more than fifteen years in the sector, Falcon Power Global needed to look established from the first day — in a market where buyers are engineers, contractors and procurement teams who judge credibility fast.
As the company grew into an authorised agent for international brands, the identity had to grow with it: stronger, simpler and ready to sit next to the global names it represents.
FPG — the identity today.
A flame that holds the initials of the company: Falcon Power Global. Bilingual, bold and built for everything from product launches to branch signage and exhibition stands.
Paid media around
the stand.
A paid campaign across LinkedIn, TikTok, Meta and Snapchat promoted Falcon Power’s presence at Intersec Saudi Arabia 2025 — one visual system for the stand, the ads and the on-site screens.
The launch identity.
The first Falcon Power identity, designed for the 2023 launch and applied across stationery, packaging, uniforms and merchandise.
Launch content.
Product launch campaigns for the brands Falcon Power represents as exclusive agent, and national-occasion content aligned with Saudi Vision 2030.
Launched — and
levelled up.
A brand that sits comfortably next to the global names the company represents.
A clear path from the launch identity to FPG without losing recognition.
Product and occasion content that introduced each agency brand to the market.
Related
reading.
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