RX—DESIGNER
Market conditions, buyer behaviour and regional developments across the Gulf, Egypt and beyond.
18 insights
An AlTouq and Thara-led consortium, joined by Investcorp's Saudi Pre-IPO Growth Fund, is acquiring REDA Gulf Holding. What was announced, and what it means for fire-safety suppliers, contractors and B2B marketing.
The law is approved and published but not yet in force, and its regulations are still a draft. Here is what is confirmed, what changes, and what contractors and suppliers should fix before the switch.
Qassim Cement now owns 100% of ready-mix producer A-Mix after a SAR 65 million deal cleared by Saudi Arabia's competition authority. Here is what was confirmed, and what it changes for contractors, distributors and suppliers.
Saudi food labels are checked against a short set of SFDA regulations. Build them into the layout from the first draft, and packaging passes review without losing shelf appeal.
Since April 2026, Saudi firms with three or more marketing staff must make 60% of them Saudi. Here is how to calculate your position and structure a Saudi-led team, without workarounds.
Hassantuk is a monitoring service, not a certification mark. This guide shows fire-alarm suppliers how to swap 'smart alarm' claims for approvals, connection readiness and false-alarm answers buyers can verify.
Urban inflation is easing, but monthly prices still jump, interest rates have just risen and part of your budget moves with the dollar. A three-layer method and a quarterly re-forecast routine for Egyptian companies planning 2027.
The IMF projects five of six GCC economies to shrink in 2026 and rebound in 2027. Here is what the official data says, what the recovery depends on, and how to stage a 2027 marketing budget around it.
The licence gets you registered. Winning Saudi buyers takes a position against the incumbent, a map of who approves you, a first region, Arabic-first assets and a year planned in the right order.
A website and social review is one layer of seven. What to demand from B2B competitor research, how to verify approvals, agency rights and tender awards, and how to turn it into a positioning plan.
Independent US data shows people click less when Google shows an AI summary; Google says the clicks left are better. Here is how to check what is happening to your traffic and what to change on the site.
Internet use is near-universal across the Gulf, but platform reach is not. The Digital 2026 data for all six GCC states, read with its caveats, and what it means for B2B and B2C channel plans.
Egyptian developers are taking projects to Doha, Jeddah and Gulf-based Egyptians. Before price, buyers want proof on finishing, title, payment route and who they are dealing with.
LinkedIn's latest business highlights show paid video up 25%, creator-led ads up 63% and Premium Company Page subscriptions up 121%. Here is what the figures mean, what they leave out, and what B2B firms should test.
Saudi ad-reach figures are large on every platform, so reach alone cannot pick your channel. Read the 2026 data with its caveats, then split the budget by who actually buys from you.
What official Saudi data already answers for free, what needs interviews with real buyers, how to write the brief, and what a study must deliver to change marketing decisions rather than sit in a folder.
A research sprint a leadership team can run with free sources: official statistics, platform data, public ad libraries and buyer interviews, ending in a clear go, test or wait decision.
Most adults in the Kingdom are on Snapchat or TikTok, but neither lets you target a job title. Here is where short-form ads earn B2B budget and where LinkedIn or Search should take it.
Growth decisions, positioning, planning and the commercial thinking behind them.
Marketing & AdvertisingCampaigns, channels, budgets and what actually turns attention into revenue.
Branding & IdentityPositioning, identity systems and how companies are judged before the first meeting.
Digital SolutionsWebsites, search visibility, conversion and the journey from click to inquiry.
AI & TechnologyPractical AI, marketing technology and data, for teams that need results, not hype.
Industry NewsVerified updates from search, advertising and technology platforms, and what they mean for you.
Brand IntelligenceRebrands, redesigns and repositioning at real companies: what changed, why, how the market responded, and the lessons.
Corporate MovesAcquisitions, market entries, partnerships and launches in Saudi Arabia, the UAE and Egypt: confirmed facts, then what they mean.
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