What a B2B Corporate Website Must Include: A Gulf Page-by-Page Checklist

Generic B2B website checklists tend to focus on a hero banner, a product search, a blog and a lead form. Those matter, but they say little about how a supplier is vetted in the Gulf. Here, the people who look you up are a procurement officer checking a registration file, a consultant deciding whether to approve your product on a project, or a main contractor’s engineer comparing three subcontractors. They are not browsing. They are checking whether what you claim is real, current and the same everywhere.

This guide is built around that check. It goes page by page through what a corporate website should carry, explains the structured data that tells Google who your company legally is, and ends with a routine to keep it all current.

What vetting teams compare your website against

Large Gulf buyers register suppliers through formal processes, and those processes tell you what evidence they care about. Aramco, for example, states that all companies supplying goods and services to it must be registered. Saudi-based suppliers register through its e-Marketplace and are asked for documents including a Commercial Registration certificate, Zakat, VAT and GOSI certificates, a Civil Defense licence or equivalent, Chamber of Commerce membership, contractor classification where relevant, a company ownership profile, a bank letter and an authorised signatory letter. (Aramco notes that these document requirements apply to Saudi-based suppliers; check its current list before you register.) Our guide to the full Saudi vendor-registration document pack covers how to prepare each one.

In Qatar, QatarEnergy states that a registered vendor code is a mandatory requirement before it issues a request for quotation or tender documents; vendors can register online through its Mushtaryat portal, and it publishes a Know Your Supplier questionnaire for registration. Qatar University’s supplier registration asks local suppliers for copies of their Commercial Registration, commercial permit, establishment card and tax card. In the UAE, the National In-Country Value programme certifies suppliers on the basis of audited financial statements, and its FAQ states that the certificate is valid for 14 months from the date those statements were issued. Programme rules change, so check the current text before you plan around it.

Your website is not part of these submissions. But it is what the reviewer opens in the next tab. If the legal name on the site differs from the one on your CR, if the certificates page shows an approval that expired last year, or if the projects page has no client names, dates or scope, the doubt lands on the file as well. The rule behind every item below is simple: the website should say the same thing as your registration documents, in a form a stranger can check.

Google’s guidance points the same way. In its page on creating helpful content, it says that of the qualities it groups as E-E-A-T, “trust is most important”, and it asks whether content gives background about the site that publishes it, for example through an About page.

The page-by-page checklist

The table gives the minimum for each page. The notes underneath cover what usually goes wrong.

Home page

Say plainly what the company does, for whom and where, in a sentence a procurement officer could paste into an evaluation note. “Integrated solutions for a better tomorrow” tells them nothing. “Supply, installation and maintenance of fire-fighting systems for commercial and industrial projects in Saudi Arabia and the UAE” tells them whether to keep reading. Put the phone, WhatsApp and email in the header or footer of every page, not only on the contact page.

About or company page

In our experience, this is the page Gulf corporate sites most often underbuild. Include the full legal name as it appears on the Commercial Registration or trade licence, the trade name if different, the year established, and the registered address in each country where you hold a licence. If you belong to a group, say which entity does what, so a buyer understands which company they would be contracting with. The Azeidk Group website RX built handles the first step of this for a group active in two countries: it sends every visitor to the right country and language, Saudi Arabia or Egypt, Arabic or English. Whether you publish CR or VAT numbers on the page is a decision for your legal and finance team; if you do, they must match the certificates exactly. If you trade in the UAE, check this page against the UAE website legal requirements as well.

Approvals and certifications

A logo wall of certifications is not evidence. For each item list the issuing body, what it covers (a product range, a site, a management system), and when it expires. We suggest removing expired approvals as soon as they lapse. If you are an authorised agent or distributor, state the brand, the territory and the nature of the authorisation, and keep the authorisation letter ready to send on request. If you hold a UAE ICV certificate, the 14-month validity window means the date on the page needs a reminder in someone’s calendar; see how to present an ICV certificate on the site and in the tender file.

Services and products

Give each service line or product family its own page rather than one long list. Engineers and consultants look for standards, specifications, materials, capacities and the documents behind them. Each page should answer: what it is, where it is used, which standards or approvals apply, and what to download. This is also where the site earns search traffic, because each page can target the terms buyers actually use.

Projects and references

Main contractors and consultants want to know whether you have done this size and type of work before. A gallery of unlabelled photos does not answer that. For each project give the name or a description, the sector, the city, the year and, most importantly, your scope: supply only, supply and installation, design, maintenance. Check client confidentiality and photo rights before publishing; where a client cannot be named, describe the project (“a 40-storey mixed-use tower in Riyadh”) rather than inventing a name.

Downloads

A reviewer building a file wants documents, not page views. Offer the current company profile (ideally a company profile built for pre-qualification), a short pre-qualification summary, catalogues and data sheets as PDFs, each with a visible issue date in the file name and on the cover. Do not hide them behind a long form; at most, ask for a name and company. An outdated profile with old contact numbers is worse than none.

Contact

List every branch with its address and a map, opening days that reflect the local working week, and named routes: sales, technical support, procurement and supplier enquiries, careers. Use an email address on your own domain rather than a free webmail address, and make sure someone answers it. If you take enquiries on WhatsApp, link to a number that is staffed during working hours.

Tell Google who you legally are: Organization structured data

Structured data will not win a tender, but it helps Google connect your website, your legal identity and your profiles elsewhere. Google’s Organization structured data documentation states that there are no required properties, and lists recommended ones that map neatly onto the vetting checklist above.

Hypothetical example: the record filled in for a Riyadh supplier

The values below are invented for a fictional company, so a manager can see what each property should hold and check it against the CR before the developer writes the JSON-LD (@type Organization, placed on the home or About page). Replace every value with the exact text from your own documents.

Google also lists identifiers such as duns, leiCode and iso6523Code among its recommended properties; it explains that some properties are used behind the scenes to tell organisations apart. Google recommends placing the markup on the home page or a single page that describes the organisation, and notes that it does not need to appear on every page. For a group with several licensed entities, describe each entity on the page that actually represents it, rather than merging them into one record.

Which pages need a proper Arabic version

A Gulf supplier’s readers usually include people who prefer English and people who prefer Arabic, often inside the same buying organisation. You do not need to translate every news post, but the pages that carry your identity and your offer should exist in both languages as real, separate pages: home, about, each main service or product page, approvals, and contact. The legal name in Arabic must match the Arabic name on your registration.

The technical side, from separate URLs and hreflang to right-to-left layout, is covered in our guide to Arabic and English website structure for Gulf buyers. The point here is editorial: an Arabic page that is a weak machine translation of the English one undermines the trust the rest of the site is trying to build.

Keep it current: who owns which page

Most supplier websites are accurate on launch day and drift from then on. Certificates expire, a branch moves, a key project finishes and never gets added. A practical approach is to give each page an owner and a review rhythm, for example:

• Approvals page: quality or compliance lead; review whenever a certificate is renewed or lapses, and at least quarterly.
• Projects page: projects or sales lead; add each completed project within a month, once photos and client permission are in hand.
• Downloads: marketing; reissue the company profile whenever legal details, contacts or key references change, and remove the old file.
• About and contact: management or administration; update the same week a licence, address or phone number changes.
• Structured data: whoever manages the site; update alongside the About page, never separately.

The website and the registration file should be built from the same source material. Preparing the company profile, the pre-qualification and vendor-registration files and the website from one set of approved facts avoids most of these mismatches.

A ten-minute test before you send the next registration file

Ask someone outside the company to open your site and answer these questions without help. Every “no” is a gap a reviewer will also find.

1. Can they find your full legal name, and does it match your CR or trade licence?
2. Can they tell which countries you are licensed in and which entity operates where?
3. Can they see, for each approval, who issued it and when it expires?
4. Can they name three completed projects with location, year and your scope?
5. Can they download a company profile dated within the last year?
6. Can they reach a named department by phone, WhatsApp and a company-domain email?
7. Do the Arabic and English versions of the About page give the same facts?
8. Does a search for your company name show your logo and correct details?

Score the test before you brief anyone. Each “no” becomes a line in the website brief, next to the document it must match: the CR or trade licence, the certificate, the company profile. RX builds corporate WordPress websites from that kind of list, starting with About, Approvals and Downloads, the pages that carry your legal identity; you can see the sites we have delivered on our websites portfolio.