LinkedIn &personal brand.
LinkedIn profile writing and personal branding for professionals and executives. We create, write, design and manage LinkedIn profiles for professionals, founders and executives — so the right people find you and take you seriously. Whether you are starting from zero or have an account nobody visits, we set it up properly: a new or rebuilt profile, a sharp headline and About section, banner and profile visuals, an ATS-friendly CV and cover letter, a keyword structure for recruiters and, if you want, monthly management of your content and network.
When the profile
says less
than the career.
Clients, partners and recruiters look you up before they reply to a message or accept a meeting. What they find on LinkedIn decides whether they take the next step. These are the problems we are usually asked to fix.
Years of experience and senior responsibility are reduced to a job title, an old photo and an empty About section, so people who look you up see far less than you have done.
It was set up years ago and never touched again. It does not show up when people search, and it gives no reason to follow or connect.
You know you should be visible, but there is no time to plan, write and publish, and you do not want posts that sound like someone else.
The CV, the LinkedIn profile and the way you introduce yourself use different titles and different words, and the CV is not structured for the screening systems many employers use.
Eight parts.
One profile.
Whether you are starting from zero or have an account nobody visits, we set it up properly: a new or rebuilt profile, a sharp headline and About section, banner and profile visuals, ATS-friendly CV and cover letter, keyword structure for recruiters — and, if you want, monthly management of your content and network.
For people starting from zero: a new account set up properly from the first field, with the right name, location, industry and contact settings.
- You receive
- Account set up and configured
- Profile sections completed
A headline and About section written around what you want to be known for, and an experience section that shows responsibility and results you can stand behind.
- You receive
- Headline and About section
- Experience and skills content
A custom banner and profile visuals designed to match your company brand and to read clearly on a phone as well as on a desktop.
- You receive
- Custom banner
- Profile visual guidance
A CV and cover letter that tell the same story as your profile, in a clean structure that applicant tracking systems and recruiters can read.
- You receive
- ATS-friendly CV
- Cover letter
Titles, skills and wording chosen around the terms recruiters and buyers actually use, so the right people find you when they search.
- You receive
- Keyword map for your role
- Skills and title structure
A monthly plan and written posts built from your experience, your company's work and your point of view, so you stay visible in your own voice.
- You receive
- Monthly content plan
- Written and designed posts
Steady growth of the right network: the people to connect with, how to engage with their posts and how to reply, so the profile keeps working between posts.
- You receive
- Target network direction
- Engagement routine
A company page that matches the profiles of the people behind it, with the same brand, the same story and content that supports both.
- You receive
- Company page setup and visuals
- Page content alongside profiles
What you
receive.
What lands in your hands depends on the scope we agree, but a complete profile project usually includes:
- A new or rebuilt LinkedIn profile, set up section by section
- Headline and About section written around your positioning
- Experience, skills and keywords structured for search
- Custom banner and profile visuals in your company brand
- ATS-friendly CV and cover letter in editable files
- Monthly content plan and written posts, if you choose management
- Network growth and engagement direction
- Company page setup and visuals, aligned with your profile
From idea
to impact.
We talk to you about your role, your experience and what you want LinkedIn to do for you, and review your current profile, CV and the people you need to reach.
We agree what you want to be known for, the keywords that matter for your role and market, and the tone your profile and posts should have.
We write the profile, design the banner and visuals, set up or rebuild the account and prepare the CV and cover letter so everything tells the same story.
If you choose management, we plan and write your monthly posts and keep your network growing, so the profile keeps working after launch.
Profiles we
built.

A complete marketing control centre for a contracting and electromechanical company — brand, content, campaigns, events and sales communication.

Two editions of Intersec Dubai — partner booths for Azeidk and the Saudi Pavilion for Max and Falcon Power Global.

A premium badge logo and launch campaign for an online career-consulting service.
Where this
work matters.
Profiles for owners, directors and managers whose credibility supports tenders, partnerships and hiring.
Fire, Safety & SecurityLeadership and sales profiles for fire-protection and safety companies selling to engineers and consultants.
Startups, Media & Professional ServicesFounder profiles and company pages for new firms building a name from zero.
Legal & Professional ServicesPartner profiles and firm pages for law firms and professional practices.
Education, Training & CoursesTrainer and academy profiles that support enrolment and speaking invitations.
Industrial, Cement & Building MaterialsProfiles and company pages for industrial brands that sell business to business.
Built for
the region.
The 13 profiles on our LinkedIn work page belong to the leadership and team of Azeidk Group, from the founder and chief executive to sales and HR specialists, with 134K+ followers between them.
Social and LinkedIn content for two editions of Intersec Dubai, for Azeidk's partner booths and Max and Falcon Power Global at the Saudi Pavilion.
Launch work for Career Advising Service, an online career-consulting service in Egypt, and profiles for Azeidk Group, which works across Saudi Arabia and Egypt.
Clients in Qatar include professional firms such as Al Mashoura Law. Projects run remotely, with kickoff calls, shared plans and regular reviews.
Pick your
engagement.
Project
A defined scope with a clear start and finish — a brand identity, a rebrand, a company profile or a set of brand applications.
Monthly
Your outsourced marketing team: the brand applied every month across content, design, social media and campaigns.
Partnership
A full growth partnership — brand, digital, performance, production and sales enablement under one direction.
Good
questions.
Can’t find your answer? Message us on WhatsApp — we usually reply the same day.
What does a LinkedIn profile project include?+
It depends on where you are starting from. A complete project usually covers account setup or a rebuild, the headline and About section, experience, skills and keywords, a custom banner and profile visuals, and an ATS-friendly CV and cover letter. Monthly content and network management can be added. We agree the exact scope in the proposal.
Can you create a LinkedIn account from zero?+
Yes. New account setup is part of this service. We set the account up properly from the first field, then write and design the profile so it is complete from the day it goes live.
Will the posts sound like me?+
That is the point. We write from conversations with you, your experience and your company's work, and agree the tone with you before anything is written. Posts are drafted for your review, so what goes out says what you would say.
Do you write CVs as well?+
Yes. We write an ATS-friendly CV and cover letter that match your LinkedIn profile, structured so applicant tracking systems and recruiters can read them. We cannot promise a particular outcome from any employer, but we make sure the CV presents your experience clearly.
Can my profile be in Arabic and English?+
Yes. LinkedIn lets you add a profile in a second language, and we write both versions so they say the same thing in a way that reads naturally to each audience.
Do you also manage company pages?+
Yes. We set up and manage company pages so they match the profiles of the people behind them, with one brand and one story across both.
How do we start?+
Book a 45-minute business diagnosis session to talk through your LinkedIn profile with our team, or send us your project brief. After a short discovery call we send a proposal with a timeline set for your project, and most projects kick off within a week of approval. You keep your account, and you receive the final files of your banner, CV and cover letter.
Does your LinkedIn profile show what you have built?
Bring your profile, your CV and the people you want to reach. In 45 minutes we will look at how you are seen today and agree clear next steps.
- 45 minutes, one-to-one on Zoom
- Clear next steps for your brand, marketing, website or LinkedIn
- Full refund if you cancel at least 48 hours before
Read before
you decide.
A Gulf CV can fail three times before anyone judges your experience: at the parser, at the keyword match and at the recruiter's first glance. Here is how to fix each one for Saudi and UAE employers.
Read InsightLinkedIn Profile Writing in Saudi Arabia: What a Rewrite Should DeliverA better headline is not a deliverable. Here is what a LinkedIn profile rewrite for the Saudi market should hand over, and how to judge the draft before you sign it off.
Read InsightA LinkedIn Profile Dubai Recruiters Can Find: A Practical RebuildDubai recruiters often decide from a search result card. Here is how to rebuild your LinkedIn profile for the UAE: location, availability wording, local search terms, bilingual skills and a CV that matches.
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