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SAFECO GROUP — CASE STUDY

We Helped Expand
Safeco’s Presence
Beyond The Logo

Safeco Group already had its name. RX helped strengthen how the brand appears, presents, and moves in the market through identity work, print materials, social content, campaigns, signage, and a clearer visual system across its touchpoints.

Brand Identity Print Materials Social Media Campaign Direction Signage & Touchpoints
01 / BRAND EXPANSION

Safeco Had
The Name.
RX Expanded
The System
Around It.

We worked on the layers people actually see — identity applications, printed assets, signage, visual consistency, and the brand’s public-facing presence across real business touchpoints.

Identity Cards, print, branded materials
Visibility Signage, company touchpoints, stronger presence
Consistency A clearer visual structure across the brand

The goal was not to redesign Safeco from zero. It was to make the brand feel more complete wherever it appears.

02 / PRINT & IDENTITY TOUCHPOINTS

We Extended The Brand
Into Real, Visible
Touchpoints

Beyond the screen, RX helped Safeco appear more organized across the materials people actually hold, see, and remember.

Safeco brand material
Safeco printed material
RX BUILT

Print pieces that made the brand feel more complete in the real world.

Safeco signage
03 Social & Campaign Presence

Safeco Became More Than Established. It Became Visible.

Safeco already had the business background. RX helped extend that strength into the market through stronger campaign visuals, clearer content direction, and a more consistent digital presence across its social platforms.

RX Managed

We gave Safeco a sharper digital presence through campaign-ready design and clearer visual communication.

The goal was to make the brand feel current, active, and more recognizable online — not just present, but visually competitive.

04 Presentation Design

We Didn’t Just Build The Brand. We Also Shaped How It Was Presented.

Alongside visual identity and marketing materials, RX also created presentation assets that helped the client communicate more clearly, look more polished, and present the business in a stronger way.

Client presentation mockup
Deck

Clearer business presentation

The client had a more organized way to present services, value, and company direction.

Visuals

Stronger first impression

Slides were styled to feel more professional, more consistent, and easier to trust.

Use Case

Useful in meetings and pitching

The presentation became part of the full brand package used in proposals and client discussions.

Pitch Deck Company Profile Presentation Design Brand Materials Client Meetings
Final Outcome

Safeco Left With A Stronger
Presence, Sharper Materials,
And A More Complete Brand Image.

RX helped shape how Safeco appears across social media, printed materials, presentation assets, and real business touchpoints — giving the brand a clearer and more polished public-facing presence.

Social Presence Campaign Design Print Materials Presentation Assets Brand Visibility
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